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Training Details
Training Program on Practical Search Engine Optimization(SEO) 4th Batch
Application deadline expired!

Training Program on

  Practical Search Engine Optimization(SEO)  4th Batch

The Search Engine Optimization (SEO) Course is a course where one will get all the conceptual ideas to prepare the website with SEO. Course will be completed with Practical + Theory Session.

Who Can Participate?

Anyone can join who has the interest to get into the web marketing profession.


·         Technical Skill: Must have the fluent operating skill of Computer

·         Must have the skill to use internet

·         A little or basic knowledge on SEO would be fine but not necessary

·         Academic: SSC or Equivalent Certificate


Training Duration: 50 hours in 18 sessions

Schedule: Weekly 3 days. Sunday,Wednesday & Thursday (6:00pm-9:00pm)

Registration Fee: BDT4000

Course covering:

All the techniques to develop a website with SEO

1. Discussion on Search Engine Optimization (SEO)

·         What is Search Engine Optimization (SEO)?

·         Why does my website need SEO?

·         Why can't the search engines figure out my site without SEO?

·         Can I do SEO for myself?

·         Order of SEO


2. Making your blog site: Blogger/Blogspot platform will be used for easy understanding

·         Things to know before making a blog

• Your Target Audience

• Planning

• Maintenance

• Networking

• Branding

·         How to make a blog using

·         Keyword Research & Analysis using tools

·         Identifying and building your initial keyword list

·         SEO Friendly Domain Selection Process

·         Website planning & Site Structure


3. (Practical + Theory Session) On-Page Optimization:

·         Title :

• Optimize Keywords in Title Tag

·         Meta Description:

• Meta Tag Checker

• Optimize Keywords in Description Meta Tag

·         Meta Keywords

·         H1-H3 Tags

• Optimize Keywords in Heading Tags

·         Image ALT tag :

• Optimize Image ALT tag

·         Internal Links

·         URL Structure:

• Search Engine friendly URL optimization

• Optimize Keywords in URL

4. Off-Page Optimization:

Directory submission , Social Bookmarking , Social Networking Sites , Guest Posting , Forum Posting , Blog Comment Posting , Article Submission , Search Engine Submission , Sitemap Submission , The concept of Dofollow/ Nofollow Backlinks , Yahoo Answers, Link Wheel, Web 2.0, Tiered link building process, Video Promotion, and other form of backlink process effective now a days.

5. Keyword Research

·         Keyword Research and Selection

·         Optimize Keywords in Anchor Text

·         Optimize Your Keyword Density

·         Keyword Density calculation formula and checking tool

·         Text Modifiers to Emphasize Your Keywords

·         Discussion on LSI Keywords

·         Keyword Research Tips & Ideas

·         Using Google Insights for Search and Google Trends for Keyword Research


6. Content Optimization:

·         Setting up optimized Blog Post Title

·         Word limit for an optimized Blog Post?

·         Content Siloing

·         Reducing Bounce Rate of Your Blog


7. Tools, Add-On’s & Extensions: Discussion on different SEO Tools

·         Backlink checker tools, techniques and counts

·         Checking the Backlink of a site/link

·         StatCounter & other web analysis tools

·         SEO Power Suite


8. Social Media Optimization:

Discussion on how Facebook, Google groups and pages can help increase your sites branding & exposure. Discussion on how an active twitter profile with like-minded followers can help your content become viral along with the use of LinkedIn, Pinterest and other networking channels.

9. Backlink age, authority, popularity: Discussion on Backlinks

·         Backlink age , Backlink authority , Backlink popularity , How to get high quality backlinks


10. Search Engine Ranking Factors:

·         Different SE Ranking factors will be discussed in more details.


11. Google Panda & Penguin Update and recovery tips (including any other latest updates)

12. Google Webmaster Central

·         Webmaster tools setup & its basic uses


13. Google Web Analytics

·         Web Analytics Code Install & its basic use to plan your next strategy


14. Case Study

15. Discussion: on SEO and related projects in Online Freelance Marketplaces like Odesk, Freelancer and Some micro freelance marketplaces will also be shown for extra working opportunities.

16. Open SEO Discussion

Resource Person:

Mohammad Al Amin Chowdhury

BASIS Freelancer Award Winner, 2011

Organized by

BASIS Institute of Technology & Management (BITM)
5th floor (West), BDBL(Old BSRS) Bhaban, 12 Karwan Bazar, Dhaka
Phone: +8809612322747, 8151196, 8151197, web:

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